Like any neighbor, not only from Arrecife, but from the Island, I would like to remind you that this is a Biosphere Reserve, seeing how in the capital, from one moment to another, as if they were mushrooms, the advertising posters of the different political parties and their candidates appear throughout our landscapes. Well, what was once a landscape, since from one day to the next the aforementioned posters do not let us glimpse even the sea that surrounds us.
We see how every four years these native species flourish, mostly trying to attract neighbors as if they were insects bewitched by the explosion of colors. Faced with this explosion, I move between impression and fright. Impression because at every corner I find a group of people dressed in a veiled way, who smile at me insistently, to whom sometimes, distracted, I unconsciously return the smile without even stopping to think who they are or what they are trying to sell me, and the fright of not even recognizing their faces in the face of so much forced smile and photoshop to correct
just what makes them human, their features, their wrinkles, their skin tones...
But what began on the 12th as a vindictive and anachronistic act with the famous poster sticking (mostly size A3), has become an excess of quantities and sizes, with the culmination of the screen that Coalición Canaria has set up next to the back of the Cabildo of Lanzarote, with a double container and the face of its candidate to the Cabildo on its largest side. and on the side the one of the capital City council... I mean MINE IS BIGGER.
To all this, two reflections arise: the first is if they will remove them on the 29th with the same speed with which they have placed them, so that we can return our gaze to the natural environment; and the second, more profound, is how parties that literally paper the island can then talk about sustainability, reducing the carbon footprint, Kilometer 0, when these monstrosities are plastic. How, when everyone in their programs carries proposals for sustainable development, promotion of the primary sector, when they say they want to preserve the environment...
I know as a politician that this type of marketing is effective but, at what price and with what coherence? The paths that we define, defend and in which we believe are less smooth, but we are willing to travel them with the effort that this entails. I am clear about what my answer is to my two reflections. And you?
Ester Gómez Brodsky, candidate for the Cabildo of Lanzarote for Drago Verdes Canarias
