The island of Lanzarote is still in fashion for the teams that design the catalogs of the leading clothing brands. After the work done by the firm Eric Bompard, it is the turn of two casual and sport clothing brands such as Pull & Bear and Forecast, and the Austrian department stores of first quality, Fashionation, who have traveled to Lanzarote to locate the best shots, the most attractive, and develop their promotional material for their spring-summer 2013 catalogs.
Pull & Bear points out in its catalog that "the surreal backdrop looks like a movie set for models like Simone Nobili, Daniela Braga, Valerija Sestic and Justin Barnhill, which resembles a modern version of the science fiction classics of the 1950s." The models wear the creations of this brand in locations near the Timanfaya National Park. [The images can be seen by clicking here. ->http://metro.co.uk/2013/03/05/pull-bear-head-to-lanzarote-for-ss13-campaign-shoot-3527240/]
FORECAST | Fashion Film SS12 from Casanova Comunicación on Vimeo.
IMAGE: Promotional video of the firm Forecast
For its part, the firm Forecast has made a promotional video, in which two people destined to meet in Lanzarote are seen. The video is already circulating on social networks and has been recorded on the beaches of Papagayo, in the malpaís of the La Corona Volcano and the Mirador del Río.
Fashionation Spring/Summer 2013 campaign movie starring Daisy Lowe from profashional films on Vimeo.
IMAGE: Promotional video of the firm Fashionation
In addition, the Austrian store Fashionation, belonging to the German department stores Peek & Cloppenburg, has chosen the same promotional strategy for its catalog corresponding to the spring-summer 2013 season. The beach of Janubio and the coast of El Golfo, the coast of Mala, the volcano of El Cuervo, Soo and the beach of Montaña Bermejo, among others, are the natural setting for a video in which a group of models wear the clothes of this firm.
These activities, in which the Art, Culture and Tourism Centers of the Cabildo de Lanzarote have collaborated, are part of the promotional strategy of Turismo Lanzarote through the launch of the product Lanzarote Film Commission.
