The Cabildo of Lanzarote and the Disgrup Foundation have launched a new campaign of solidarity pens, with which they intend to improve the living conditions of people with disabilities in Lanzarote and, in turn, promote the island as an accessible tourist destination. To this end, the profits from the campaign will be used to remove architectural barriers.
The Tourism Councillor of the First Island Institution, Echedey Eugenio, and the president of the Foundation, Guillermo Egido, presented this Wednesday at the headquarters of the council, in Triana Street in Arrecife, the new batch of solidarity pens. They are the hallmark of a campaign that "seeks to stir consciences to promote the visibility and integration of this group in the world of the 21st century", the Cabildo has stressed.
The great novelty of the campaign is the printing of the word Lanzarote on the surface of the pen, a measure that, reveals Egido, "has meant that sales have multiplied by eight in the time we have had it for sale in Montañas del Fuego". The pens can be purchased at the SPAR supermarket chain in Lanzarote, in the Network of Art, Culture and Tourism Centres, in the Aloe Plus Lanzarote centres and in the Spínola Lanzarote chain.
Both Echedey Eugenio and Guillermo Egido have encouraged the population of the island to participate in this solidarity campaign that seeks to improve accessibility for people with some type of disability. In fact, the benefits of the presented initiative will be used to eliminate architectural barriers "to turn Lanzarote into the first accessible tourist destination in the world, an exciting challenge", said the Tourism Councillor of the First Island Institution. In that challenge, he said, they are "working hard".
