Lanzarote has been the setting for the Spanish firm Zara to premiere its latest campaign. Italy, color, good vibes, light... Zara's latest collection transports you to the filming of a Fellini movie where the sixties aesthetic can be felt in the atmosphere. The only difference is that the Spanish brand has given a 360º turn to the context and changes the fashion country for the island of volcanoes, a success if we are clear about the disruption.
Let's say that Zara has transformed the sophistication and femininity of the 60's woman into a current roll where bright colors and geometric and floral prints triumph. A retro aesthetic with high doses of psychedelia that gives way to a new era in which the abstract prevails.
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