A new stage begins for Hospiten that reflects the transformation that the company is carrying out, with a renewed discourse that allows focusing on the future while remaining faithful to its essence.
The discourse is built through the brand idea "a life dedicated to the progress of health".
Honoring the more than 50 years that the healthcare company has been "building ecosystems of well-being around people", its new purpose, where talent and technology go hand in hand in the service of something greater.
The vice president and CEO of Hospiten, Pedro Luis Cobiella Beauvais, explains that "this new image reflects our commitment to people to empower them and make them owners of their own health. Without forgetting our essence and the family spirit that gave rise to the company and that is still valid today. A culture and way of doing things that responds to the values that guide the path of all of us who are part of Hospiten".
"This strategy is reflected in a more mature identity that values the innovative and technological profile of the company, aligning the brand with the expansion and advances we are experiencing", says Pedro Luis Cobiella Beauvais.
The fabric that unites us
The new identity and strategic positioning has been developed together with FutureBrand, a brand expert company belonging to the MacCann Group. The same one that repositioned the Hospiten brand in 2011.
At Hospiten, more than 5,000 professionals work every day in 5 countries, providing different perspectives on the approach to health. All of them, together with the communities in which they impact, build a medical, social and human fabric.
Under the concept The fabric that unites us, Hospiten wants to highlight the profound transformation process in which it is immersed, which, in addition to being reflected in an update of the visual identity, implies a deeper remodeling, where the dialogue with people, team and society is narrowed.
The new identity symbolizes the construction of a fabric of well-being, through the experience, maturity and experience of the company, where each person has their own role.
About Hospiten
Hospiten is an international healthcare network committed to providing a service of the highest quality, with more than 50 years of experience, with 20 private medical-hospital centers in Spain, the Dominican Republic, Mexico, Jamaica and Panama, and more than 150 outpatient medical centers, under the Clinic Assist brand. Founded by Dr. Pedro Luis Cobiella, it serves more than two million patients from all over the world annually, and has a staff of more than 5,000 people.
