Just a few days before the start of the year in which the Lanzarote Biosphere Reserve celebrates 25 years since 1993, the need to raise awareness among residents and visitors about the fragility of this territory remains evident.
Lanzarote, an island to feel is the latest awareness campaign on the relationship between man and nature, developed by the Cabildo through the Biosphere Reserve. A work that has been carried out by the design, marketing and advertising agency, Más Comunicación, located in the Business Incubator of the Chamber of Commerce for just over a year.
Más Comunicación defines itself as a 360-degree strategic agency that encompasses the entire communication process. The entire team has participated in this work, composed of the Art Director, Vanessa Rodríguez; the Head of Art and Audiovisual, Esther Suárez; the Director of Photography and Audiovisual, David GP and the Managing Director of the company, María José Rodríguez.
It has been an intense work that has occupied them in recent months. The result is eight audiovisual pieces with testimonies from people who reside in Lanzarote, with different experiences and lifestyles, who transmit to us what it means for them to live in a Biosphere Reserve. A campaign based on the senses through textures, colors, which reflect history, culture, heritage, passion, history and knowledge, gifts that must be respected, embraced, felt, lived, understood and shared.
The campaign goes straight to the heart, but has a powerful call to action and collaboration from everyone (María José Rodríguez).
The campaign Lanzarote an island to feel, active on social networks and television, will continue to be broadcast until the end of December, when the 25th anniversary of the designation as a Biosphere Reserve officially begins.
