Lanzarote Natural is a family business, founded by Daniel Lasso Farraiz, grandson of Don Domingo Lasso, founder of Almacenes Lasso, which operated in Arrecife de Lanzarote since 1922. For this venture, he has the support of his wife, Mercedes Fajardo, and his daughters Leire and Daniela Lasso.
Because of their love for the island of Lanzarote, its people and its landscapes, the promoters of Lanzarote Natural decided to take advantage of and give value to the resources of these lands.
Currently, Lanzarote Natural markets artisanal and natural gourmet products with its own signature and cosmetic products made with raw materials from Lanzarote.
First stage, aloe vera
Lanzarote Natural, began its activity dedicated to innovating in the Aloe Vera sector, being the first company to obtain an aloe certified with the seal of agricultural product of the Cabildo. As a result of this initiative came such innovative products as Aloe with Wine from the island, Aloe with Goat's milk in cosmetics.
The main activity of the company focuses on offering various products and services in the field of the innovative, agri-food and agro-industrial sector, developing and marketing.
The company's positioning is that Each client is unique. Therefore, the plans are adjusted to adapt and expressly satisfy the needs of the clients. Whether it is a small strategy or a more exhaustive task and effort, "we will sit down with you to listen to you and prepare a personalized plan".
Products with history, straight to your door.
Sea Salt Flower
Sea Salt Flower stars in the second stage of the company, innovating with Flor de Sal with red mojo, green mojo, and many different species. This initiative led to recognition as an Innovation company by the European CIDE Network.
Your best option in artisan and healthy products
Lanzarote natural offers artisan agri-food products, jams, Canarian mojos, sea salt flower, spices, pastries, prickly pear and aloe vera juices, as well as Canarian wine and vermouth. It also offers artisan wood-fired bread with red mojo and green mojo in the form of peaks.
For all this, it has two micro-factories, a winery and its own vineyards.
It is currently immersed in the project, T de Tinajo, its signature wine. After launching the first Vermouth of the island, this year it innovates with white Vermouth with prickly pear.

Innovation applied in key sectors on the island.
From the first day of the project, the company was clear that its priority was innovation applied in any sector, so they were adapting their factories to the market, improving energy efficiency and processes. Soon came the first fruits, with the award for Best Small Business Project in the Canary Islands Government islands.
- The installation allows 100% of the production to be done with natural sunlight.
- All gourmet products are handmade with natural ingredients from the island of Lanzarote and the world.
- 100% sustainable production
- The products are always in reusable or recycled packaging.
- The activity generates a minimum of waste.
Product certifications or badges
- Distinction of Biosphere Reserve,
- Seal of agricultural product and certificate of free sale and management (the product to be exported complies with Spanish legislation and free marketing in Spain).
- Quality certificate: company committed to quality through the Spanish Association for Quality.
- Certificate of belonging to the chamber census: company registered in the public census of companies in the demarcation of the Chamber of Lanzarote.
- GS1 company certificate Nº843654823XXX C.
Awards and prizes
- Best expansion project for small businesses in the Canary Islands, Government and Chambers of the Canary Islands and the press.
- Best SME small and medium-sized company in Lanzarote and second in the province of Las Palmas 2.017.
- Recognized as Business Success Stories by Europe, CIDE Network.
Visits from authorities
In this difficult stage, Lanzarote Natural has had the fortune to receive the visit of authorities in the world of wine such as Jörg Philipp (Germany) and Wsana Woo (China), international tasters and critics, as well as the renowned José Peñín, from the prestigious Peñin guide.
Simply a thousand thanks to those who support us and believe in our project, Happy year and keep working (Daniel Lasso).