HiperDino recorded growth data in December 2021 compared to the same period in 2020, increasing its sales by 10% during the past Christmas campaign.
Among the most consumed fresh products, the increase in sales in sections such as butchery stands out, where the demand for pork leg has grown by 70%, or in the delicatessen section, where cured ham has grown by 25%. The sale of Christmas sweets such as the roscón de Reyes has also increased, reaching 23% more.
The director of the Commercial and Operations Department of HiperDino, Olivia Llorca, highlights that the range of products, the quality and the price in its establishments "has made many families choose us to do their shopping basket". And she highlights "the effort of the entire company to prepare the most important campaign of the year, while facilitating the possibility of acquiring those products most demanded by all our customers".
