Hong Kong is the last stop of the promotional tour led by the Minister of Tourism of the Government of the Canary Islands, Rita Martín, who has met in the last five days with more than a dozen of the most important tourist companies in all of Asia with the aim of knowing in depth the tourist reality of the region and analyzing the strengths of the Canary archipelago as a potential destination for Chinese people with greater purchasing power.
After concluding the last meeting last Friday in Hong Kong, the minister positively assessed the twelve meetings she has held these days in Beijing, Shanghai and the former British colony, with different tour operators and tourism experts.
In addition to presenting the tourist spaces of the region, Rita Martín has taken advantage of the direct contact with the managers of the most important tourist companies on the continent to analyze the strengths of the archipelago "but also the weaknesses and the potentialities that are perceived both by the Canary representatives displaced here and by the Asian specialists", Martín said at the headquarters of China Travel Service, one of the few companies authorized by the Chinese government to allow Chinese tourists to go abroad.
The company's manager, Zhang Hao, conveyed to the Canary delegation the best will to "be able to undertake in the immediate future campaigns that introduce the archipelago to the Chinese population, especially in certain very elitist circuits", in this sense he stressed the need for the archipelago to participate in the tourism fair that will take place in Shanghai this autumn since "it could be the best letter of introduction of the Canary Islands in this competitive and promising market", Rita Martín pointed out.
Hours before, the delegation was interested in the business figures of another important travel agency, JTB, whose general manager, Noboru Yamamoto, they met at the company's headquarters. On this occasion, they analyzed the possibilities of making small excursions of Chinese tourists from countries such as England or Germany to the Canary Islands. Transfers that Yamamoto promised to study in collaboration with his European partners to give a response as soon as possible that can motivate concrete actions "both at a logistical and promotional level by the Government of the Canary Islands to support the effort of the tourist giant."
Rita Martín conveyed to Yamamoto a formal invitation to visit the archipelago and be able to assess the information provided by the delegation to design a strategy "in the medium and long term that marks the path of the actions of the Canary government in Asia, with a view to attracting new markets with high purchasing power."
ACN Press
