The play "How to Sink Your Business Without Realizing It", by the Bisnosa School of Marketing Finiquitéisi, will be performed this Saturday at the Teatro Insular de Arrecife. This is an innovative bet by the Lanzarote Chamber of Commerce, which merges theater with training to address companies "with a clear and forceful message."
The plot of the story addresses business management and quality in service. "It is not simply a play, it is training taken to the theater. A play with a lot of projection that will be performed throughout the Canary archipelago this year and that will be exported to the Peninsula through the network of Chambers," explains José Torres Fuentes, president of the Lanzarote Chamber.
The Lanzarote Chamber of Commerce has conceived this formative theatrical story so that it can travel to other destinations where the same needs exist around the improvement of service and excellence in business management. For this, common components are used that make it a very commercial and delocalized bet, applicable to the reality of any place in Spain. As defined by its author, Salvador Leal, "it is a parody that highlights the enormous importance that the treatment with the client has for the small businessman. In a humorous tone, it reflects on the most frequent errors and their consequences."
The play is a parody that portrays the multiple difficulties that the entrepreneur and businessman must face: legal forms of constitution, procedures, fiscal obligations, Social Security, Treasury, registries, insurance, rentals? "and when you think you have everything, you think you can relax," as happens to Alonso, the protagonist of the story.
This is the essence of the play, in the words of the president of the Lanzarote Chamber of Commerce, for whom the chosen format is very important, since "thanks to this artistic staging, which directly appeals to the emotions of the viewer, we managed to generate a somatic marker and retain information that is essential for the company, even more so in these times."
"How to Sink Your Business Without Realizing It" can be seen on Saturday, June 25, at 8:30 p.m., at the Teatro Insular de Arrecife and has been possible thanks to the co-financing of the Social Work of the Caja de Canarias and the collaboration of companies such as Tecnosound, Grupo Zhen and Videoactivo.
Approach to companies
This action is part of the campaign of approach to companies that proposes concrete solutions for the company, specialized training, advice and information and a direct contact with the companies to know their needs and requirements. For this, a tour is being made municipality by municipality, door to door, to offer that integral advice and disseminate the services of the Chamber.
