The clothing brand Zara, from the Inditex group, has chosen Caleta de Famara as the main setting for its new summer men's campaign The roap Trip. This space has been chosen to stage the essence that this new collection brings: bags, denim garments, vests, all in beige and white tones, colors that combine with the landscape and style of the island.
The campaign with which Zara wants to welcome the summer, the long beach afternoons with bluer skies and all this, based on some of the most significant details of Lanzarote: the dunes of Famara, the jeeps and its white houses.
A campaign with which you can travel, as its name indicates, through one of the natural paradises of Lanzarote and that with its garments will transport consumers to the magic of the island that hides so many unique corners.
