The El Fondeadero Civic Center in Puerto del Carmen will host this Monday afternoon at 7:00 p.m. the presentation of the book Made From Rofe, a visual publication that features the participation of more than 15 artists from Lanzarote. The event has been organized by the production company Rofe, with the collaboration of the Department of Culture, directed by Pepa González.
This presentation will be the beginning of many more that will be carried out in the rest of the Canary Islands but also in cities such as Madrid, Valencia or Barcelona, with the aim of exporting the work done in Lanzarote. The production company Rofe, under the direction of Ubay T. Alemán, gives life to this unusual and committed proposal, "a project that defends the territory, equality and affections, and that fights to support Lanzarote's talent."
According to information from the company, it is a project "totally self-financed with a very clear intention: to generate a meeting between professionals that provides visibility and space to otherness, emerging talent and local professionals in the cultural sector."
The protagonists of this edition are José Caraballo, Gonzalo Naranjo, Álvaro Guzmán, Darío Machín, Andrea Febles and Alexander Rodríguez, who have created a visual work with a clear theme: rofe.
"Understanding rofe as a primordial element of territorial foundation, but diversifying its meanings towards the personal connection of each one, with total freedom in the positions that are considered, moving away from the idea of contemplative landscape and turning it into an active entity for creation; being part of it," clarifies Darío Machín, one of the participants.
Made From Rofe is a creative space where artists of different genres and styles can express themselves and develop, representing from styling, through artistic direction, to floral composition. With a team organized from the production company, under the baton of the logistics director Yurena Martín, it has been coordinated for more than 6 months of development to give rise to local brands and neighboring emerging talents. Supported at all times by the audiovisual team Daniel Cabecera and Daniel Martínez. Added to this are the designs of the also Lanzarote brands: Ángel Cabrera, Ayrs Handmade, Maison Betancourt or the jewels of Siliza.
"The artistic dynamics are complex and even more so if it is in peripheral territories with a focus on tourism. Given the lack of sustainable processes of good practices in the territory and, therefore, the lack of awareness about its importance, we decided to emphasize this process, not only betting on emergence, locality and otherness, but giving space to error accompanying the protagonists throughout the process, recovering the talent that has escaped from our island, disengaging from the public and political sector, and promoting the community and the valorization of the common," says Ubay Alemán, director of Rofe.
Omar Wade, Achamán Alemán, Miriam Martín, Moneiba, Nafy and Amiga Miri, were the models of these sessions. According to the production company, the result, which has been a first professional job for many of the members, is the result of the mixture of talent, sensitivity, beauty and minimalism woven with the layout and design of the Lanzarote designer Julia Ferreira. With her, a team is formed that works day by day for what they have called #responsibleartisticconsumption. It is a social movement that invites reflection on artistic and cultural dynamics, calling for support for local talent, for the valorization of our own, for the emerging and for others.
