Next Friday, July 12, the Department of Sports of the Cabildo of Lanzarote, together with Lanzarote Sport Destination, will organize a Sports Marketing and Sponsorship Workshop in the Assembly Hall of the Cabildo of Lanzarote.
This event, aimed at athletes, teams, clubs and organizers of sporting events, promises to be an invaluable opportunity to learn how to increase the impact and audience of their activities, as well as attract financial resources for sports projects. "This training will be extremely interesting for clubs and sports lovers, a comprehensive training day that will offer a fundamental presentation for the day-to-day of sports on the island," said the Minister of Sports, Juan Monzón.
A Comprehensive Training Day
The training session will combine theoretical and practical content, presenting several success stories that will serve as inspiration to the attendees. The main objective of the workshop is to provide a vision of sports sponsorship as a marketing "product". Participants will learn to:
- Take advantage of the tax incentives associated with sports sponsorship.
- Develop effective marketing and communication strategies to attract sponsors.
- Understand the basic fundamentals of Return on Investment (ROI).
The Digital Kit: a Tool for the Future
During the workshop, the characteristics of the Digital Kit will be presented, an initiative that offers up to 12,000 euros for sports entities that wish to incorporate digital tools such as a website and presence in social networks. The digital kit, which includes free access to a laptop, is completely free for those who meet the necessary requirements.
The Workshop Agenda with the days will be developed according to the following schedule:
- 16.00-16.15 hours: The introduction
- 16.15-17.15 hours: Sports Sponsorship
- 17.15-17.30 hours: Coffee-Break
- 17.30-18.30 hours: The Activation Plan + Digital Kit
- 18.30-19.30 hours: Tax Incentives Associated with Sports Sponsorship
- 19.30-20. 30 hours: Return on Investment
Those interested in attending must formalize their registration through the following link to the workshop form. In addition, for more information, they can contact via email [email protected]
