Hotel prices rose in April in Lanzarote, coinciding with Easter, 5% compared to 2022, which places its average daily rate (ADR) at 121.72 euros, 29.05% higher than before the pandemic when the average price was 94.32 euros, according to data from the "Survey of Tourist Accommodation" of the Canary Islands Institute of Statistics (ISTAC) and disseminated by the Lanzarote Data Center.
In the whole of Canary Islands, the average increase was 4.2% compared to last year, so the average daily rate (ADR) in the islands stood at 124.67 euros, 22.23% above before the pandemic.
Non-residents preferred the Canary Islands, with 27.5% of total accommodation, followed by Catalonia and the Balearic Islands, where they were around 18% of travelers in each case. The Canary archipelago had the highest occupancy rate per place during April (70.3%).
It has been 23 consecutive months of tariff increases
In the whole of Spain, the sector has already chained 23 consecutive months of tariff increases, whose average amount is now 104.9 euros per day, 26% more than in April 2019.
According to data from the National Institute of Statistics (INE), in the period January-April of this year, 81.1 million nights were recorded, a figure higher than the 80.4 million in that period of 2019.
Also considering only the month of April, the numbers improved pre-pandemic, with 28 million overnight stays in hotels, compared to 26.8 million in that month of 2019.
The executive vice president of the Exceltur tourism alliance, José Luis Zoreda, has said, in statements to EFE, that the rise in prices is a product of the change in consumption trends observed after the pandemic, which has placed travel first, and the rise in the level of the hotel offer.
In addition, in his opinion, this increase in rates can contribute to consolidating the solvency of companies, which came out heavily indebted from the pandemic.
Hotel profitability improves
The annual rate of the Hotel Price Index (HPI) stood at 9.3%, which moderated over the previous two months, in which it rose above 10%, and was 20 points lower than in April last year. The rise has been continuous since June 2021, when hotel prices began a climb with peaks of up to that 30% in April 2022.
The largest increase in hotel prices compared to April 2022 occurred in Navarra (15.1%) and the lowest in Cantabria (1%).
By categories, the largest increase was in one-star hostels (13.4%).
The profitability of hotels, approximated by the indicator that measures the average daily income per available room (RevPAR), which is conditioned by occupancy, reached 70.1 euros, 17.9% more than a year earlier.
This rate was also above the data for April 2019, specifically 31%.
By categories, the average ADR was 251.8 euros for five-star hotels (185 euros in 2019), 108.3 euros for four-star hotels (87.9 four years ago) and 81.7 euros for three-star hotels (65.4 euros then).
The income per available room for these same categories was last April 171, 79.1, and 56 euros, respectively.
