HiperDino contributed 1.54% to the Gross Domestic Product (GDP) of the Canary Islands in 2019, with a total economic impact generated equivalent to 724.98 million euros. It is also the leading chain in job creation in the Archipelago with almost 8,000 workers. These are just some of the data extracted from a report prepared by the consulting firm Corporación 5, which includes figures from 2019 and 2020.
The report, entitled The impact of HiperDino on Canarian society, has been presented to the CEO of DinoSol Supermercados, Javier Puga, at a meeting attended by the president of Corporación 5, José Carlos Francisco, the economist consultant Jesús Méndez and the Marketing and Communication Director of the chain, Carlos García.
According to the aforementioned report, the chain contributes economically to Canarian society through various channels, such as the payment of salaries to its workers, purchases from its suppliers, financial expenses, external services, the payment of taxes and the resources to collaborate with society through the DinoSol Foundation.
Despite the crisis derived from the global pandemic caused by Covid-19, HiperDino has managed its activity in an outstanding manner, registering a turnover of 1,065 million euros in 2020, with an EBITDA of more than 54.9 million euros.
HiperDino has contributed to sustaining the economy of the islands
In this way, the company has contributed to sustaining the economy of the islands, providing an essential service to citizens and promoting social actions through its Foundation.
Of the 1.54% of its contribution to the GDP of the Canary Islands in 2019, the direct economic impact is quantified at 551.17 million euros, among which the 306.168 million of payment to Canarian suppliers of products manufactured in the islands stand out, although the total reaches 500 million.
In turn, the data reflect that the indirect impact amounts to 124.82 million and the induced impact to 48.98 million.
The report The impact of HiperDino on Canarian society also alludes to the social approach that, in a context of health, economic and social crisis such as the current one, regains greater importance.
It is the company that generates the most jobs in the Canary Islands
With data closed for the 2019 financial year, the workforce amounts to 7,855 people, making it the company that generates the most jobs, even above other sectors such as energy, new technologies or security.
Using the methodology of the Input - Output Tables (a widely used economic analysis model), it is possible to estimate the indirect and induced impact on the rest of the employment in the economy of the Canary Islands. In this way, the estimated social impact translates into 11,783 equivalent jobs in 2019, which is equivalent to 1.3% of the total employment in the Canary Islands.
That year, in addition, the Labor Stability Project initiated in 2018 continued, with the completion of 1,044 more permanent contracts.
The commitment to the inclusion of people with disabilities in its workforce is a reality, which was materialized in the hiring of 108 people, exceeding the 2% required by law for companies with more than 50 workers.
Continuity of its low price policy
Through negotiations with suppliers and improvements in commercial conditions, the chain continues with its firm policy of offering the best prices in the Canary Islands, in a commitment to the society of the islands, where the purchasing power of the population is medium-low and unemployment levels are one of the highest in the country, with the added cost overruns derived from the condition of outermost region.
According to the Annual Supermarket Prices Study prepared by the Organization of Consumers and Users (OCU) made public in October 2020, HiperDino has consolidated itself as a leading chain in the Archipelago and with the largest number of cheaper stores in the Canary Islands.
Its support for local production is evidenced by the fact that, of the more than 13,000 references it has, 40% correspond to Canarian products, and it acquires an annual average of 50,000 tons of fresh products.
Support during the pandemic
Since the beginning of the first state of alarm, the DinoSol Foundation donated 355 tons of food to 50 social entities with the aim of alleviating the poverty caused by the pandemic.
In parallel, at the end of June 2020, it launched the Canarian Families Aid Program to contribute to the food supply of disadvantaged families, serving 34 families in its first six months after raising 26,962 euros.
It also launched Alimentos conVida, a project with a double aspect: social and environmental. The purpose of this initiative is to reduce food waste in the chain's stores and donate to soup kitchens those products that will not be marketed but are suitable for consumption. To date, more than 321 tons have been donated.
To all this must be added the donation of 100,000 masks for elderly people residing in nursing homes at the beginning of the pandemic, valued at 300,000 euros.
Measures respectful of the environment
HiperDino works to be a benchmark in terms of sustainability and contribute to the Sustainable Development Goals promoted by the United Nations.
Thus, its campaign for the elimination of plastic bags in its stores launched in 2019, is followed by other actions such as the introduction of compostable bags.
In addition, the chain has undergone an energy audit, replaced refrigerants in 85 centers and managed to reduce 13 tons of plastic waste.
Each year it also manages to reduce 13,962.68 tons of CO2 emissions into the atmosphere and 2,155.38 m3 of water.
The future of the company in this area involves the installation of photovoltaic plants, such as the one it is already finalizing on its logistics platform in Telde, in Gran Canaria, after investing more than 600,000 euros, among other projects of various kinds.
About HiperDino
HiperDino is the leading chain in the food sector in the Archipelago and the only 100% Canarian regional chain. Currently, it has 230 stores and works with more than 13,000 references, of which 40% correspond to local suppliers.
In addition, the leading company in the creation of jobs with almost 8,000 workers.
Present in five of the eight Canary Islands, it reaches seven of them through the online store hiperdino.es. This channel, created in 2015, has all the products of its physical stores and, among the advantages it offers, the customer receives the purchase the day after it has been made.
It also has two exclusive preparation centers for online shopping and 32 DinoShop stores under the franchise system.
In addition, through the DinoSol Foundation, it collaborates in solidarity with various actions supporting the social and cultural development of the Canary Islands, and pays special attention to the people who are part of HiperDino.
