The new Cayman and Boxster models from the prestigious Porsche car brand were presented at the Hesperia Hotel in Lanzarote to distributors from around the world during the first two weeks of February. Negotiations and organization of the event had been underway for more than a year and brought together almost 1500 people from different countries.
The automotive company has used the Los Jameos del Agua Auditorium to present the new versions. In addition, trips have been made to emblematic places on the island with more than 170 vehicles, driven by the event participants, whose departure and arrival took place in the hotel's central parking lot.
The Hesperia Lanzarote was completely modified for this event, transforming its exclusive facilities into a car showroom worthy of Porsche, including exhibition and accessory shops for the company's new models.
During their stay, the groups enjoyed a gala dinner in the Botavara Restaurant, at the end of which they were accompanied by a Batucada to the Lanz Beach Club where the dance troupe welcomed them to the "4049 Party" with performances, a fashion show and surprises until the early hours of the morning.
Among the many personalities who stayed at the hotel during the event were Wendelin Wiedeking, President of Porsche; Klaus Berning, Vice President; and Gerd Mäuser, Marketing Director.