Optimizing the company's profile or listing in Google My Business is a primary task to offer valuable information to customers and potential clients, as well as to fight for the top positions in Google's search result pages in local searches.
Although this is a task that the entrepreneur can take on, the reality is that to get the most out of all the advantages that Google My Business provides, it is best to leave this optimization of the company profile in the hands of a good local SEO consultancy Spain.
6 reasons to optimize your company's Google My Business listing
Let's look at six reasons why it is very interesting to improve your company's profile in Google My Business today:
1. Maximize visibility at the local level
Having a good company profile on this Google platform has a positive impact on web positioning for local searches, that is, Google will show valuable information about the business to a greater number of users in the area or area of influence of the company.
2. Attract new customers
Google My Business is a tool especially focused on the business sector, serving as a platform to show useful information about your business, such as opening hours, location (even marking it on Google Maps), the type of product, forms of contact, etc.
Thanks to the great visibility and information provided by Google My Business, many local customers will know about the business and end up visiting its physical or online store.
3. Project a better image of the company
Having a professional and well-optimized profile in Google My Business helps to project a better image of the business. Consumers will perceive the company as a reliable and professional business, which is committed to innovation and new technologies.
4. Increase conversions
An optimized profile on this platform will help reach users in the area that match the profile or ideal customer to which the company is directed. This will make the chances of conversion or sale are higher, increasing the income and profitability of the business.
5. Differentiate yourself from the competition
Undoubtedly, betting on experienced professionals to achieve a better profile in Google My Business will help to differentiate yourself from the main competitors, managing to appear above them in local searches, and convincing a greater number of users to bet on the products and services offered by the company.
6. Facilitate direct contact
With a professional and well-optimized listing, more interactions with customers and potential customers will be achieved, which is a great opportunity to get to know them and lead them through the conversion process.
Users have the possibility to leave reviews and ratings of the businesses they visit thanks to Google My Business, in addition to interacting directly with the company. This capability of the platform presents a great opportunity for the company to improve its image, offering a fast and professional customer service.
To have the best local SEO results, optimizing the Google My Business profile is an essential task, so leaving it in the hands of professionals with years of experience is, without a doubt, the best solution.
