The greater awareness of the wear and tear, the depletion of resources and the loss of biodiversity that the planet earth is experiencing as a consequence of human exploitation has led to a greater concern about seeking a profound change that guarantees the sustainability of ecosystems.
In this context, many Spanish citizens are already opting for the consumption of products referred to as "ecological". Companies around the world have had to carry out a process of readapting their production processes, leaving aside the use of chemicals in the production and conservation of food.
The "ecological" consumer segment is growing, so it has managed to capture the attention of many brands that have taken advantage of the trend to enter the market strongly.
The impact of this fact has led to the creation of numerous studies that have tried to measure its magnitude. So far, what is known about this new segment is that those who make it up have an average age of 40 years and that most of them belong to the female gender.
In addition, the purchase of these products occurs more frequently in urban centers with high population density. This may be due to the greater agricultural tradition of more rural societies, who obtain food from their own or nearby crops. Other data extracted about this type of consumer is the belonging to the middle and upper classes with a good level of education.
Finally, another fact that draws attention is that ecological products are usually more present in households with children under 14 years of age, mainly due to the greater concern for ensuring good nutrition for the little ones during the growth stage.
To ensure the well-being of society and its sustainability over time, professionals in the sciences of biology and ecology are continuously conducting research to determine measures to curb the negative effects caused so far on the environment. That is why, training in ecology is undoubtedly a guarantee of the future. Euroinnova Business School offers a MASTER'S DEGREE IN ECOLOGY that may be very interesting for those who are aware of the importance of caring for the planet and who want to dedicate themselves professionally to this social work.
Ester Ávila.
