The CEO of the Art, Culture and Tourism Centers and representatives of Club Lanzarote have reached an agreement that will make César Manrique's main architectural work visible in the tourist establishments that this group has on the island.
Thanks to this agreement, guests of the Hipotels, Natura Palace and La Geria hotels, and the 20 tourist villas belonging to Hipoclub will be able to access all the information related to visiting hours, access rates, security protocols, the events agenda and the menus of the Centers' restaurants through a QR code that they will find in their accommodations. In addition, a flyer will provide them with information related to the Centers' App, recently redesigned, and available in English, Spanish, German, French and Italian.
The CEO of the Centers, Benjamín Perdomo, believes that this initiative responds to the "commitment to creativity, innovation and business synergy to overcome this complex situation for the tourism sector." "We need to open new communication channels with tourists arriving on the island because we cannot allow them to return to their countries without having the option to discover and enjoy César Manrique's work," concludes Perdomo, who says he is "continuing to work to extend this action to other accommodation establishments on the island."
