The Department of Commerce of the Cabildo of Lanzarote, directed by Carmen Guadalupe, has launched the Commercial Dynamization Campaign "Consume Lanzarote. The good stuff is here," to activate and promote consumption on the island, betting on the development of traditional and local commerce. The campaign will begin on October 12, with San Bartolomé as the protagonist, and will close in Arrecife on November 29.
"With this action, unprecedented in Lanzarote, we will try to position the company in the digital framework with new sales tools and reinforce the image of its physical store, promoting sales in both channels, directory and app, as a benchmark in quality, management and prices,” the councilor pointed out.
"For 7 weeks, Lanzarote will be sold as a large shopping center. Each municipality will be the protagonist for a week, where different activities and workshops will be developed in the shops themselves," they add from the Cabildo.
From the Commerce Area of the Cabildo, they encourage all those companies that have a physical store or online sale to participate, registering in the Consume Lanzarote APP and paying 15 euros, which will be used to pay for the prizes. "The more businesses that participate, the more the commercial area of each municipality is reinforced,” highlights Carmen Guadalupe.
During this campaign, the "Consume Lanzarote" application will also be positioned so that citizens use it in their daily purchases and know the variety of stores and products that exist in each neighborhood or town in Lanzarote.
Likewise, a large island-wide raffle will be held for 7 gift vouchers of 1,050 euros, one of which will be raffled each week. Customers will participate for every 10 € of purchase.
Finally, to reinforce the hotel industry, the first Gastro Tour contest will be held among all the bars and restaurants that want to join through the digital platform. The duration of each tasting corresponds to the week where it is located.
