Lanzarote wants to be a smart tourist destination

The president of the Cabildo of Lanzarote, Oswaldo Betancort, has held the meeting of the first institutional table with public and private representatives of the island to advance in its certification as one of the first Smart Tourist Destinations (DTI) of the Canary Islands.

This table aims to involve all parties in this project and set the joint roadmap to follow to become one of the first destinations in the Canary Islands to obtain such certification and bet on tourism intelligence as the central axis of its destination improvement strategy.

To this end, the Cabildo of Lanzarote has joined the protocol of action with the State Mercantile Society for the Management of Innovation and Tourism Technologies (SEGITTUR), a company wholly owned by the State, through the Secretary of State for Tourism, which has the responsibility of promoting research, development and innovation in the Spanish tourism sector, both in the public and private spheres.

Betancor explained in a statement that "the first step is to obtain a diagnosis of the situation of Lanzarote in the field of innovation and digitization of the tourism market" so that, subsequently, the Cabildo of Lanzarote, as the competent administration in the tourism promotion of the island, "through the SPEL, coordinates with SEGITTUR the plan of action to follow based on that snapshot, in order to successfully implement the necessary measures to have the certification of Smart Tourist Destination".

Precisely, SEGITTUR launched this project in 2012 with the aim that tourist destinations "face the new model of tourism development and management that has digitization, sustainability and competitiveness as its cornerstone", he said, in order to "face the new challenges of the tourism market".

In 2018, the state entity created the Network of Smart Tourist Destinations and there are already "more than 500 entities that are already under the umbrella of the Network of Smart Tourist Destinations", so "Lanzarote does not want and cannot miss the train of a reality that is already present and that is also the future", he said.