A total of 70 people, who attended the seminar "The 50 most frequent mistakes of the entrepreneur", held a meeting at the end of this meeting in which they laid the foundations to create the first entrepreneur club in Lanzarote.
This seminar, given by Sergio Fernández, coach, journalist and author of the best-selling book "Living without a boss", which is already in its tenth edition, was attended by a group of 70 regular users of the Business Creation Service of the Lanzarote Chamber.
This group surrendered to a speaker who talks about reinventing oneself to live and be successful, understanding as success that which makes us happy and not what they have sold us as such. "There is a way to be successful," he says, "act according to your principles and your values. In this way you can be successful without results, but you can still talk about success."
Failure is that other constant that the entrepreneur must face and, for Sergio Fernández, it is not a negative aspect. "Failure is part of the road that the entrepreneur will have to travel."
Companies and institutions
Fernández stresses that companies should "forget about institutions to make their businesses work" because "companies that look towards institutions are looking at power, while companies that look towards the market are seeing their customers."
He also spoke about ideas and encouraged his audience to work on them. "Success arises from abundance," he said. He also opened the door to a "way of being in the world" and doing things, when he alluded to the purposes that an entrepreneur who wants to make a dream come true must have. "I want to change the world with my business idea, that purpose is what will make me successful and not wanting to get rich," he continued.
"These are good times for specialization, for companies that want to add value, that respect the environment, new energies, the natural, bio and ecological, the positive... and bad times for the generic, what is not specialized and is not socially responsible," explains Fernández.
Another of the keys he gave is to be specific when presenting your business idea or your business. This is the concept of 'Elevator Pitch', "a primordial idea in these times when nobody has time to listen to us." In this sense, he carried out several practices with real entrepreneurs who faced the challenge with ample naturalness.
"Living without a boss"
The book "Living without a Boss" reflects on the mistakes that entrepreneurs make from a multidisciplinary, practical approach, full of proposals and, above all, "very down to earth", according to the author himself on his blog [www.pensamientopositivo.org->www.pensamientopositivo.org]. It appeals to responsibility, to the capacity to respond from the idea of talent as enjoyment, because, he says, "we do better what we really enjoy". Sergio Fernández's approach focuses on error, as the basis on which to build one's own learning.
In Spain, eight out of ten professionals feel dissatisfied in their work, says Fernández, to explain that something is wrong. "59 percent of business dreams fail in the first year and 85 percent do not exceed five years. We lack business culture, but above all we lack entrepreneurial culture."
