The event, framed within the Lanzarote Digital Coworking project, featured a presentation by Jaime Romero, CEO of Macaronesia Films, who explained the keys to attracting and managing filming on the islands, as well as the tax incentives that favor investment in the sector.
In addition, two dialogue tables were held. In the first, representatives of the tourism and cultural sector analyzed how film festivals and exhibitions contribute to positioning Lanzarote as an attractive destination for the audiovisual industry, in addition to the impact that productions have on sectors such as hospitality, transportation or restaurants. The participants in this table were Esther García, Lanzarote Film Commission (SPEL - Turismo Lanzarote), Ismael Curbelo, director of the Lanzarote Film Festival, Laura Cedrés, production director of Tenique Cultural (Lanzarote Film Exhibition), Zac David, manager of the Lanzarote service production company Little Island Production and Gonzalo Bethencourt, director of Buenavista Country Suites.
In the second, focused on the challenges and opportunities of the sector, strategic entities that are supporting the audiovisual sector participated, Sabita Jagtani, senior technician of the ZEC, Pilar Moreno director of Investing in the Canary Islands (Proexca), Genoveva Ayala, manager of the Audiovisual Cluster of the Canary Islands and Pedro Carballido technician of the Canary Island Institute of Cultural Development - Canary Island Film. In this space, the barriers faced by audiovisual companies in Lanzarote were discussed, as well as strategies to connect local talent with large productions.
A sector with great growth potential
During the event, the Councilor for Economic Promotion of the Cabildo de Lanzarote, Nori Machín, stressed that "the audiovisual sector is a strategic opportunity for the economic diversification of our island. The arrival of audiovisual productions is not limited to the film and television industry, but has a direct impact on sectors such as hospitality, transport, commerce, fashion, restaurants, logistics and a long etcetera."
"Each filming," Machín stressed, "represents an investment in our economy and a window to the world for our Lanzarote brand. From the Cabildo we are committed to promoting the audiovisual sector as a key industry within our economic development model. And to achieve this, we firmly believe in public-private collaboration as the way to consolidate Lanzarote as a benchmark destination in this area."
The event has been organized by the Chamber of Commerce of Lanzarote and La Graciosa, with the collaboration of Lanzarote Film Commission, financed by the Cabildo de Lanzarote through the Lanzarote Digital Coworking project. #EuropaSeSiente
