The more than 70 travel agents from "Viajes El Corte Inglés" who arrived in Lanzarote on October 20 on a fam trip (familiarization trip) organized thanks to a promotional campaign signed with the Tourism Board/Foreign Promotion Society, left the island four days later "with a good taste in their mouths", according to reports from the Cabildo.
Throughout their stay, they were able to visit some of the most emblematic areas of the island of Los Volcanes, for which they had the collaboration of different municipalities and companies of Lanzarote.
Upon arrival, they took the Route of the Volcanoes and had lunch at the El Diablo Restaurant, in the Fire Mountains.
The visit to Lanzarote also took them to tour the southern part of the island (El Golfo, Los Hervideros and Salinas de Janubio), get to know La Geria and tour the capital of the island aboard the tourist train.
Previously, the agents, belonging to the delegations with the highest sales of the Lanzarote product through Tourmundial (exclusive wholesaler of Viajes El Corte Inglés) participated in a workshop that was held in the José Ramírez Cerdá Park, for all the establishments with which Tourmundial has a contract on the Island.
After the visit to Arrecife, the next meeting point was the restaurant of the International Museum of Contemporary Art MIAC-Castillo de San José and a tour of the tourist area of Puerto del Carmen.
These special visitors, "our best prescribers of the destination", as the Tourism Councilor of the Cabildo de Lanzarote, Ástrid Pérez, pointed out at the time, could not leave the island without visiting the Papagayo Beaches and enjoying various water activities in the Natural Monument of Los Ajaches.
Visit to the Tourist Centers
They were also made aware that you cannot come to visit Lanzarote and not see "all the jewels in the crown", the Art, Culture and Tourism Centers (CACT), so the visit to Jameos del Agua was practically a must. It was there precisely where they enjoyed a special dinner in a unique environment in the world.
Hours before, the travel agents attended the institutional event organized by the Cabildo de Lanzarote in the Cueva de Los Verdes. During the event, the manager of the Tourism Board, Héctor Fernández, welcomed them to the island and hoped they were enjoying their visit to it.
According to the island's Tourism Councilor, Ástrid Pérez, "although it is true that in just four days you cannot see all the corners of Lanzarote, we have tried to transmit all the benefits of the island and that at least they know the most representative. From now on, the important thing is that they sell us as well as possible".
A middle-upper class client
Capturing the tourist who normally goes to Viajes El Corte Inglés to book their vacations is highly important for a destination like Lanzarote, since this wholesaler directs its actions towards a type of middle-upper class client.
It is therefore an important asset to take into account by Turismo Lanzarote when presenting and launching its product diversification strategy and commitment to quality in the destination, with a higher expenditure in the global offer of Lanzarote.
Thus, for the second consecutive year, the Tourism Board / Foreign Promotion Society of Lanzarote and Viajes El Corte Inglés have promoted the dynamization of the peninsular travel market, through a promotional campaign consisting of a mix of actions (fam trips, insertions in press and online marketing, developed in two phases for both the summer and winter campaigns), framed within the agreement that both entities have signed for the period 2010?2011.
