There are many reasons that explain this evolution, but the one that undoubtedly has the most weight is the access we have to technology. It is increasingly greater and easier anywhere in the world.
The current situation is putting conventional commerce against the ropes: many businesses have had to reinvent themselves and have bet on eCommerce. A clear example of this is leonleds, a company that has managed to save its turnover during the state of alarm because it has opted for electronic commerce.Online sales are here to stay. We all know its great advantages: possibility of buying from anywhere, home delivery, even if there is no physical store in our municipality, very personal treatment through various channels such as WhatsApp, mobile, telephone, email or online chart of the website itself, good prices.
LeonLeds has been betting on this type of sale for years, and they work hard to make this purchase process as similar as possible to that of traditional commerce. To do this, they offer many contact alternatives, a 1-step payment gateway only, returns without the customer having to leave home, etc.
More data on the evolution of online commerce
In 2019, the rate of Internet subscriptions increased, reaching a maximum value of 93.6% in Europe. It is precisely this increase in mobile devices that has boosted eCommerce.
The number of users who connect to the network through their mobile phones has increased at a dizzying rate in the last 10 years. If we refer to 2009, the number of users was only 0.7%, while in that year we reached 52%.
In relation to the current situation we are experiencing with the coronavirus, e-commerce sales have increased by around 55% since the moment the confinement began.
Some sectors have suffered significant losses, such as fashion and footwear with 69% or pets with 22%. However, other sectors have been revitalized: sports has grown by 191%, furniture by around 135%, gardening by 130% and pharmacy by 26%.
Due to the closure of all stores, with the exception of pharmacies, supermarkets, grocery stores or other services, the online channel has become the only means to reach these items.
Physical stores that did not have any e-commerce solution implemented have adapted as they can, or are doing so in a complete race against time.
It is very possible that this marks a turning point in the battle of traditional vs physical commerce from this moment on.
