With a well-planned email marketing strategy, you save hours of work searching for new clients, hours that can be used to apply other strategies.
What is mass mailing?
When referring to mass mail, one of the most important points to keep in mind is how to avoid SPAM, that is, people believe that sending mass mail is sending propaganda indiscriminately and massively. This belief is a big mistake.
To answer what are mass emails we can say that it is sending an email, newsletter or bulletin, to a previously prepared email list The emails that make up that list are obtained from information provided by the client or follower, that is, they gave their consent to integrate that list, otherwise the sending is considered spam.
When creating an emailing campaign, emails are sent to the contact list. There are email marketing managers, which are used to send the entire list at once. These email platforms facilitate the task. They offer a wide variety of templates for the design of the campaign. The sending can be done at the moment or schedule a date and time for it to be completed.
What is it used for?
Mass emailing is used as a means of communication, to carry a message to the previously prepared contact list. These messages can be promotional, informative or for sale. The attractiveness of the title should invite you to open the email to continue reading. Not everyone can be sent the same message. For this, segmentation is applied, which is nothing more than dividing the contact bases into groups that share common characteristics. Thus, the sending is carried out with valuable information according to the interests of the receiving group. The effectiveness of this strategy
Sending mass emails is one of the most effective and most accessible tools for small and medium-sized companies. According to marketing studies carried out, for every euro invested in mass email, you can have a return of 43 euros. The same platforms that are used for sending offer the service of calculating what percentage of readers read the email, how many opened it, and how many sent it to the trash.
Benefits and advantages
One of the most important benefits is being able to send messages to people who are of interest to us. But there are other benefits and advantages:
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Schedule the shipment. Arrival at the destination mailbox is fast.
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Personalize the message for each particular contact.
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It is a form of personal, two-way communication, since the contact can respond.
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The contact can save the message and use it when they want.
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In a marketing campaign, this tool is economical and effective.
In addition, if what you want is not to sell, but to build customer loyalty, the advantages add up:
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Helps retain customers, thanks to frequent contact
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Helps generate traffic to your own website, which also helps the content strategy.
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Conduct surveys, raffles or discounts to entertain followers and customers.
It may happen that the benefits of sending mass emails are not noticeable at first glance, especially if compared to other marketing tools. One drawback to its effectiveness is that more and more people reject advertising that invades mobiles and computers, using ad blockers, cookies and banners and report the receipt of spam.
It is important to manage it correctly. Being this way, it is not invasive, since it is only sent to subscribers who choose to be. By sending valuable content, the user is waiting to receive it. In addition, it is important to have the option of being able to unsubscribe at any time.
For all that has been said, we can affirm that mass email is a channel that optimizes customer service.
