International tabloids say that "Neymar jr has stolen Maluma's girlfriend."
(Because apparently, women are stolen from man to man)
And Maluma's ex-girlfriend says, "that more men like Neymar are needed, because they empower women"
Just like that.
In the end, all women are looking for men who empower them.
Regardless of who their ex is.
The networks went wild when the singer, who usually has more than 4 babies, released his album, which is an authentic marketing campaign taking advantage of the emotional hardship to extract reproductive profitability. From YouTube and Spotify, of course.
Quickly, and after the apparent humiliation for an Alpha Male that Neymar jr's entire team celebrates their access to the #Champions final with his #hit "Hawai", in which he seems to be addressing his ex and the footballer, the Colombian comes out denying the evidence and clarifying that "He doesn't suffer for love," that he is "Papi Juancho" and that he doesn't fall in love.
I'm making this intro to give the reader some background, not because it arouses the slightest interest in me.
What I do find interesting to analyze is the culmination of exquisite marketing of this product that is Maluma.
The perpetuation of the role of men in patriarchal civilization. And how it must be fed at all costs.
If I had Maluma in front of me, I would say:
It's okay, Maluma.
Cry, it's normal for it to hurt.
The patriarchy is drowning you, Maluma.
And you keep singing to it to continue perpetuating it.
But you suffer the consequences.
It's okay, Maluma
Sometimes you can't erase the cassette. Even if you're on your yacht surrounded by many babies.
It's okay, Maluma.
Women are not property, even if you try to convince us with your songs that they are.
It's okay, Maluma.
Because real life has put everything you sing and boast about having in check.
It's normal for you to feel bad because your ex has decided to rebuild her life with a mass idol with more followers than you on the internet.
Don't worry, your worth won't depend on who decides to stop loving you. It depends on you.
It's a vital process, we've all cried, suffered, and had the greatness to continue wanting to love with greater force.
Join the feminist side, Maluma.
Here you can surely rest and sleep better, be more yourself and not pretend all the time to be who you really are not.
You can cry peacefully, because if it didn't go well... neither Neymar nor any of the thousands of fans who see you will take away the experience.
Meanwhile...we will continue twerking, but without believing any word of what you are telling us.
Amalia M. Fajardo
