The first edition of TVE's Telediario broadcast a report on the arrival of the Three Wise Men to the island. As in previous editions, Their Majesties did so on the day before Epiphany, through the Mountains of Fire, and TVE was there to capture it.
2,868,000 viewers enjoyed the ride that the Three Wise Men took through Timanfaya. Images that achieved the fourth ranking of the most watched spaces that day on television in Spain, with a share of 22.3 points.
This report and the wide dissemination it had represent a great promotion for Lanzarote as a tourist destination in the Spanish market.
