Controversial "little barbecue" in Famara by influencer Luna Zacharias in a video announcing a soft drink

The Instagram post, in which she was seen performing this prohibited practice, has received numerous criticisms and the Lanzarote native has already removed it from her profile.

August 19 2022 (15:57 WEST)
Updated in August 19 2022 (17:18 WEST)
Luna Zacharias advertisement on San Juan beach

The Lanzarote influencer and former contestant of the television program MasterChef, Luna Zacharias, has unleashed controversy after the publication on Instagram of a commercial spot for a soft drink, in which she is seen making a barbecue on the beach of San Juan, in Famara, a totally prohibited practice. 

Several followers criticized the presence of fire in the video, and the influencer responded to some of those messages, assuring that she "did not intend" to break the rules, although she acknowledges that she "knew that she ran the risk of the fire being criticized." In addition, Luna Zacharias points out that she "spoke with the brand" that sponsors her, 7UP, about the presence of the fire before publishing it: "But I left it inside the video, I didn't delete it and I took the risk."

"The only thing I intended was for our Canarians to feel identified with that moment so lived in our islands: the barbecue on the beach. That they feel it that way, fortunate to be from where we are, because it is a pleasure that we have all experienced at some time," the influencer responded.

Another of the comments to the video stated that "her hair stood on end" when she saw the barbecue on the beach," to which Luna Zacharías responded that hers stood on end equally "with the plastics and cigarette butts on the beach." "A barbecue on the beach is a privilege that we Canarians have who know how to enjoy how beautiful our land and our people are. Always taking care of the environment," added the influencer.

"If all the Lanzarote natives were to make a 'little barbecue' on the beach at the same time, perhaps we could no longer enjoy the privileged places that we boast so much," responded the researcher of the Higher Council for Scientific Research, Alberto Ucero, who has also spoken out and has even elaborated a video to question what happened.

"This advertising spot was recorded in a Protected Natural Space such as the Natural Park of the Chinijo Archipelago, where they made fire on the beach, burned native species of the area and flew a drone, practices that are totally prohibited," criticized the researcher.

Alberto Ucero warns of the consequences that a video of this type could have: "Publicizing this type of message from accounts with a considerable number of followers highlights the irresponsibility of the company and its collaborators."

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