Travel agencies and tour operators are immersed in an environment where their adaptation to an increasingly digitalized market and their ability to offer "personalized and environmentally friendly experiences" are fundamental for their future.
To overcome these challenges, they are adopting technologies such as Artificial Intelligence, Big Data, or 'mobile-first' strategies, among others, to help them overcome these challenges, which will be addressed first-hand at the new edition of TIS – Tourism Innovation Summit 2024.
This tourism innovation summit, which will take place from October 23 to 25 at FIBES-Seville, will bring together executives from Trip.com, TripAdvisor, TUI, Civitatis, Intrepid Travel, Tuzmo, Reinvención Viajera, Local Secrets, Wheel the World, Julià Tours, Sasane Sisterhood, among others, to analyze the necessary tools and strategies to successfully navigate this new scenario, maintaining their competitiveness and relevance in a constantly changing global market.
Within the agenda that TIS2024 has prepared for travel agencies and tour operators, the use and application of technologies such as AI and Big Data will be one of the main themes. It will be discussed how to leverage these technologies to offer products more tailored to the individual preferences of travelers, improving customer experience and optimizing operations.
In this sense, executives from different segments of the tourism industry will explore leadership strategies in tourism, emphasizing the "importance of fostering customer-centric cultures", thereby improving the sector's competitiveness.
In this environment of digital transformation that the tourism industry is experiencing, the need to implement mobile-first strategies is also very relevant, a web design and development approach that focuses on creating an optimal experience for mobile devices.
Through practical cases, TIS2024 will offer an in-depth look at how digitalization is changing the way travel agencies and tour operators interact with their customers, allowing for more personalized attention and generating new business opportunities.
Likewise, in a time of profound digital transformation with the increase in online bookings and digital transactions, the TIS2024 congress will also address cybersecurity strategies that will help travel agencies and tour operators understand how to protect their customers' data and ensure a safe and reliable booking experience.
However, all these new tools, practices, and strategies must be directed towards one of the sector's premises: sustainability. Increasingly, the focus is not only on environmental sustainability but also on social sustainability.
In this sense, industry experts will examine the social impact of tourism on local communities and how it can drive positive change in them, showcasing successful projects and partnerships that empower local communities, preserve cultural heritage, and foster inclusive growth.
In this way, TIS2024 is positioned for travel agencies and tour operators as a true meeting point to establish strategic alliances and explore collaborations with technology companies, destinations, and suppliers to boost their business through key synergies.
The event will provide them with the knowledge and tools necessary to adapt to a constantly evolving sector, where technology, sustainability, and personalization are determining factors for future success.
TIS is an event that has the collaboration of the Seville City Council, the Junta de Andalucía, the Ministry of Industry, Commerce and Tourism, and the WTTC, among other organizations and sector associations.
