Turismo de Canarias will present at the San Sebastián International Film Festival on September 19 the adventure reality show Discovering Canary Islands, an original content from Rakuten TV, which the Canary Islands Tourism Council has promoted within its destination promotion strategy under more innovative formulas.
Presented by Pilar Rubio, this program will explore the most incredible and surprising myths of the Canary Islands and its eight contestants, originating from eight different European countries, will learn more about the local culture and traditions.
A journey of discovery, conceived and co-produced by Rakuten TV, Atlantia Media and Initiative/Mediabrands Content Studio, strategic partners of Turismo de Canarias which, during six episodes, will be full of tests and enigmas that will show the charms of the region to its viewers.
The presentation will take place at the Victoria Eugenia Theater in San Sebastián and will be the first time that this important festival, which celebrates its 70th edition, presents the premiere of an adventure reality show. The gala that will host the premiere is also promoted by the Government of the Canary Islands, through its public company Promotur.
The date also coincides with the first anniversary of the volcanic eruption on the island of La Palma, “so it will be an excellent opportunity to emphasize the beauty of this island territory”, according to the words of the councilor, Yaiza Castilla.
The head of Tourism has valued the strategy that is being followed through the public company to “develop new advertising formulas to publicize the destination with increasing notoriety and international projection through content marketing, a technique that consists of creating, disseminating and sharing content from the Canary Islands that is of greater interest to the target audience, instead of traditional advertising pieces.”
It will be next October 13, when the first edition of Discovering Canary Islands will be incorporated into the Rakuten Originals collection, which presents Rakuten TV's original, exclusive and free content in a total of 42 European countries, through stories of optimism, empowerment and diversity that reflect the company's DNA.
The television channel that offers it reaches 110 million homes in 42 countries
As it is an original production of Rakuten TV, its dissemination in more than 110 million homes in 42 countries is guaranteed, “which will undoubtedly help position the Canary Islands as a cutting-edge tourist destination”, Castilla points out. In addition, the reality show will be available exclusively in the linear and on-demand programming of the platform, which guarantees its permanence over time in the international arena.
The head of Tourism of the Government of the Canary Islands has highlighted that Discovering Canary Islands will allow people to know not only the Canarian landscapes, but also its culture and local traditions. “The production will highlight values such as the spirit of adventure, overcoming challenges, vitality, enjoyment, the exaltation of the environments and the care of the environment, which fit perfectly with the discourse of the Islas Canarias brand.”
The program features the participation of eight prominent 'influencers' of different nationalities as contestants, who compete in various tests of strength, ingenuity and skill in a dynamic race that will tour the islands in six episodes.
The contestants come from eight European countries
Nathan Nuyts, 23 years old and representing France, is a former first division soccer player. He has been dedicated to professional soccer since he was 12 years old, although a little over a year ago he hung up his soccer boots to dedicate himself 100% to his career as a model and influencer where he has 400,000 followers.
Jill Cooper, 54 years old, comes from Italy. She is known as the Italian “Jane Fonda” and has been working in the world of sports for more than 30 years. She has collaborated with different television programs as a trainer of celebrities and is a competitive woman, with character and a lot of energy.
Tom Belz, 34 years old and born in Germany, is an example of overcoming. He lost a leg due to bone cancer at only 8 years old, but this has made him a fighter who knows no limits. He has climbed Kilimanjaro and continues to set new challenges.
Evan Edinger, 31 years old, is an American based in the United Kingdom. Evan is dedicated to social networks and has a YouTube channel, where he recounts his travels, with more than 700,000 followers.
Julie Vanderzijl, 35 years old and fashion influencer from Belgium, is a supermom of three children. She has participated in Big Brother (Belgium and Holland), becoming a finalist and is a regular contributor to several television networks.
John Sharpson, 35 years old and from Ireland, is a presenter and teacher of children. Very proud of his roots, John wants Irish history and folklore to be known throughout the world.
Eilish Flesch, 24 years old and from Holland, has been a model and has experience in reality shows such as Love Island, as well as her own beauty brand. She is very active on social networks and is characterized by being very competitive.
Sara Chafak, 31 years old and born in Finland, is a legend of international poker. She was Miss Finland in 2012 and later participated in reality shows such as Dancing on Ice, Survivor, where she was a finalist, and Mask Singer.
