The Exceltur alliance, which brings together the main tourism companies in Spain, has launched the campaign "Tourism that adds up", an action plan to inform society about the sector's contribution to the economy and to promote tourism that contributes more to the well-being of the population.
The campaign expands the manifesto "For a tourism with purpose, responsible, inclusive and regenerative", which they presented a year ago.
Exceltur foresees that tourism growth will moderate this year, but will continue to be an engine of the economy with a contribution of 220,000 million euros this year.
In response to the demonstrations for higher quality tourism, it proposes the development of a model that achieves a greater balance between the needs of visitors and residents.
To achieve this, they advocate working together with the public administration and with companies providing services associated with tourism.
They also consider it essential to "choose which tourism is the most desirable for its contribution, behavior and alignment with the values of local societies", in addition to opting to grow more in added value, without more traveler arrivals.
Thus, they have expressed their willingness to work closely with the administrations "to minimize and alleviate the occasional perception of saturation of spaces, services and infrastructures".
They have also committed to "promote and safeguard the cultural identity and feelings of belonging of the resident population in tourist areas".
Exceltur also declares that it will promote "the best possible working conditions and sectoral value proposals that make the tourism profession more attractive at all levels".
They will also promote "greater awareness and commitment to the environmental and landscape protection of urban and holiday destinations and their tourist spaces, favoring greater social accessibility".
Decalogue to face the challenges of consolidated destinations such as Lanzarote
Firstly, they propose to "invest in knowledge to direct and objectify the desired demand and the possible excess of tourism".
They also believe it is necessary to "promote urban planning instruments to guide and balance the tourism offer with the quality of life of the resident".
They also advocate "prioritizing professional management systems over mere access limitations and incentivizing investment in renovation of facilities and in new basic infrastructure".
They also support the "fight against the provision of illegal tourist services and against uncivil behaviors".
They also believe it is necessary to "promote new tourist centers and products to better redistribute demand" both territorially and temporally.
In addition, they argue that "tourism promotion should be reinforced and reoriented to attract the most interesting profiles".
Exceltur also believes that it is necessary to build a "participatory governance based on public-private collaboration and professional talent".
The decalogue concludes by requesting a "fair and final taxation that avoids new taxes".
