With the aim of reinforcing the commercial brand image of Arrecife and its commercial axes, the city council of the Lanzarote capital has presented its plan to boost local commerce for the last quarter of the year, which, with a budget of 56,000 euros, will include artistic and recreational performances that will tour the main streets of the commercial area of Arrecife.
The areas chosen are León y Castillo, Canalejas, El Almacén, Fajardo, Hermanos Zerolo and Antono Porlier y Sopranis. It will also include emblematic places such as La Plazuela, Plaza Las Palmas and Charco de San Ginés.
"Since 2019 we were clear that the only economic activity in Arrecife is commerce,” said the mayor Astrid Pérez, who also highlighted the "different attraction and beautification projects" that the city council has carried out.
For his part, the Councilor for Tourism, Armando Santana, said that a quality trade "does not exist if we do not have an adequate environment." In this regard, Santana highlighted the upcoming opening of the Open Mall shopping center, in the fall of this year, something that he assures "will greatly reinforce the commerce of the capital."
The promotion and revitalization of commercial areas, as well as customer loyalty and the attraction of new consumers, are also among the objectives set by the plan.
This project will be executed with funds from the Cabildo de Lanzarote and with funds from the City Council.
Program of activities
The Councilor for Tourism has clarified that between September and December there will be 18 musical performances, five themed parades and seven artistic and recreational activities.
In the month of September there will be a family craft meeting on the 9th; a gymkhana, treasure hunt and musical performance on the 16th; a Zumba class on the 17th and, to close the month, there will be a performance by the Toñín Corujo School of Music and Singing and a walk by the Association of Seniors on the 24th.
In October, a musical performance will be held in the open commercial area of the capital on the 7th; a fashion show on the 8th; a musical duo on the 14th; another musical performance on the 21st, and on the same day a family craft meeting; a Zumba class on the 22nd and a flashmob by the dance academy on the 29th.
For the month of November there will be a performance by a musical duo on the 4th; a gymkhana and walk for seniors on the 5th; a musical performance on the 18th and, to close the month, there will be a performance by the Toñín Corujo School on the 19th.
Finally, for the month of December, the Arrecife City Council has organized a performance by a comparsa and a murga for the 10th; a family craft meeting with a Christmas theme for the 16th; and a walk for seniors and another performance by a comparsa and a murga for the 17th. To close the month, the plan to boost local commerce includes an event on December 23 in which Christmas carols will be sung and there will be Christmas recitals.
