The president and Tourism Councilor of the Cabildo of Lanzarote, Pedro San Ginés, and the CEO of the Society for Exterior Promotion (SPEL), Héctor Fernández, have signed contracts with the legal representatives of Grupo Cabrera Medina, Autos Faycan, and Rancho Texas, making these companies sponsors of this entity.
The Cabildo has highlighted that in this way, the development of SPEL's public-private management, adopted within the Board of Directors in July 2013, "continues to grow and add efforts in favor of joint decision-making and joint financing for the island's tourism promotion."
Carlos Cabrera, deputy director of Cabrera Medina, and Nicolás López, owner of Rancho Texas, have been responsible for signing the documents that link these companies to SPEL as associates. For his part, Alejandro Rijo has signed the agreement that makes Autos Faycan a collaborator of SPEL.
"The step taken today represents a new boost to the management model adopted by SPEL when, despite being in a state of dissolution in 2012, it made an evolutionary leap towards a public-private collaboration model, which involved the various companies on the island of different formats in the joint decision-making of the best decisions for the tourism promotion of the island," San Ginés highlighted.
Companies that contribute "a strategic and symbolic value"
After recalling that in December 2013, the MICE hotels of Lanzarote and European Sports Destination joined SPEL, and in February 2014, Hospiten and Líneas Marítimas Romero did so, the president has valued the importance of the incorporation of "three important companies on the island, which contribute a notable strategic and symbolic value to SPEL."
"The integration of Cabrera Medina, Autos Faycan, and Rancho Texas into SPEL facilitates the ideal framework for the development of the destination through the collaboration of public and private entities and opens the door to the future integration of other entities or associations," he defended. San Ginés has expressed his confidence that the development of the evolutionary model of the entity "will advance and conclude in this last phase of the mandate, eliminating the bicephaly that still persists in tourism promotion with the coexistence of the Tourism Board and SPEL itself."
The signing of these agreements was held this Monday in the halls of Arrecife Gran Hotel and was attended by the Tourism Councilors of the municipalities of Arrecife, Tías, and Yaiza, Rafael Juan González, Nerea Santana, and Rafael Tavío, respectively, the marketing director of Turismo Lanzarote, Lorena Miranda, the president of Asolan, Susana Pérez, and Antonio Cruz and Luis Miguel Morales, representing AETUR and the Chamber of Commerce of Lanzarote, among other representatives of the sector.
During this act, the vice president of SPEL, Héctor Fernández, also reported that, currently, conversations are being held with those responsible for the island's extra-hotel sector and with diving clubs for their upcoming incorporation into the entity.
