A model of the Seat Ibiza painted by César Manrique is the center of attention at the stand with which Cicar/Grupo Cabrera Medina is once again attending the International Tourism Fair of Madrid (FITUR-2016).
On behalf of the Cabrera Medina family, Mamerto Cabrera, accompanied by the president of the César Manrique Foundation, José Juan Ramírez, was in charge of explaining the initiative to the Minister of Tourism, the president of the Canary Islands Government and the presidents of the Island Councils who approached the company's stand.
The Lanzarote company made almost a hundred replicas of the vehicle, which have been incorporated into its fleet of rental cars in the seven Canary Islands. The car occupies one of the wings of the Cicar/Grupo Cabrera Medina stand, presided over by a large-scale photograph of Manrique.
The original Seat Ibiza was painted by the artist in 1987, and the reissue has been possible with the approval of the César Manrique Foundation and the cooperation of Seat-España. Baptized with the artist's surname, Seat Ibiza-Manrique-del Sol, the Spanish brand's model was shown at the Barcelona Motor Show of the same year, standing out for its innovative, original design full of the colorfulness so characteristic of César Manrique's painting.
Mamerto Cabrera, manager of Cicar/Grupo Cabrera Medina commented that "we studied the possibility of adapting César Manrique's drawing in the new versions of the Ibiza and today it is a reality. With this, we also expand our connection with César Manrique, since the logo of our group was also designed by the artist. Without a doubt, the Ibiza with César's design is the center of all eyes in the Canary Islands".
The Cabrera Medina Group was created in 1967. After nearly 50 years, the Group retains its family structure, offers services throughout the Canary Islands and is present in all airports, ports, tourist areas and strategic points of the Canary archipelago. It has about 8,000 rental vehicles, is a leader in its sector in the Islands, has more than 80 points of sale for both rent a car and vehicle sales, and provides direct employment to 1,200 people.
