In a move that highlights the synergy between sport and local commerce, the Lanzarote furniture company Milano Home Factory has announced the signing of an agreement with the outstanding Grappling fighter from TAZ Lanzarote, Marina Farray, two-time Grappling World Champion and Jiu-Jitsu purple belt, a sport that until now has been predominantly male and where Marina Farray has been remarkably outstanding.
This agreement, signed just a few days ago, not only represents a traditional sports sponsorship, but a mutual collaboration, which promises to take the relationship between athletes and brands to a new level.
Milano Home Factory is committed to supporting Marina Farray not only financially, but also in the dissemination of her sports activities through its communication channels. In a gesture that underlines the importance of rest and recovery in high performance, the company will provide Farray with a mattress designed with specific characteristics to ensure her optimal rest and, therefore, her maximum performance in competitions.
For her part, Marina Farray will become the voice of Milano Home Factory in the world of sports, taking the Lanzarote brand to every competition in which she participates. Juan Ramón Martín, CEO of Muebles Milano, has expressed his enthusiasm for this collaboration, highlighting that Farray "complies with the company's philosophy, sacrifice and work. She is a girl who has a good student profile without neglecting sports work."
Marina Farray, who is also on her way to becoming a nurse, is the first person to assume the role of brand ambassador. Milano Home Factory assures that this is only the beginning of a broader effort to "continue searching for and supporting Lanzarote athletes with less media visibility who meet the standards of our philosophy."
With this alliance, Milano Home Factory and Marina Farray establish a precedent in supporting local talents, demonstrating that success and visibility can be the result of joint work and shared values.
