Fred. Olsen Express and the Spanish Association Against Cancer collaborate in the dissemination of the campaign 'We are not all equal in the face of cancer' to make visible the social differences generated by the disease. The company broadcasted a video on the televisions of its ships from February 4 to 6, 2022, on the occasion of World Cancer Day, which was celebrated on February 4.
Andrés Orozco, president of the Spanish Association Against Cancer in the province of Santa Cruz de Tenerife, wanted to thank the company for its support. “The commitment and involvement of Fred. Olsen Express to bring the reality of the disease closer to those who travel allows us to directly and effectively convey to more people the inequalities it generates for those who suffer from it and their environment. From the Spanish Association Against Cancer we appreciate your participation to make visible the efforts we make to educate in health, support and accompany sick people and their families, and finance research projects that will allow a better diagnosis and treatment of cancer.”
For her part, Malaika Reuter, head of communication at Fred. Olsen Express, explained that the dissemination of the campaign began last Friday on the occasion of World Cancer Day, coinciding with the weekend's departure operation. “Through this collaboration we want to add our support to the effort made by the Spanish Association Against Cancer." She also comments that the message reached about 25,000 passengers, who traveled between the islands during the days of the campaign, and who received "directly the message of the campaign through the screens on board our fast ferries,” she adds.
