Bodegas Rubicón yesterday presented its new board of directors, led by the oenologist Juan Glaría, reinforcing its commitment to culture and wine tourism in La Geria.
The historic winery, located in the heart of La Geria, "begins a new cycle that combines oenological excellence with cultural experiences linked to wine, music, art, and literature".
The event, held yesterday afternoon at its facilities, brought together authorities, institutional representatives, professionals from the sector, collaborators, and different agents from the island's tourism and cultural sphere.
Victoria López, co-owner of Bodegas Rubicón, present along with her two siblings Macarena and Germán, highlighted during her speech the meaning of this transition and the family's commitment to the continuity of the project. "For us, it is a source of pride to see how Rubicón advances while maintaining its essence, with the same affection for the land with which this family dream began," she said.
"We are aware that it is not just about preserving a brand, but about safeguarding a history, a culture, and a way of understanding life that our father knew how to turn into a hallmark," he added.
Founded on the old 16th-century farmhouse and restored in 1979 by the López Figueras family, Rubicón has since maintained a line of work "focused on producing quality wines, preserving the landscape of La Geria, and opening its doors to visitors from all over the world."
The new manager of the winery, the oenologist Juan Glaría, trained in Bordeaux and with a solid career in the wine sector, was also introduced at the event. His incorporation represents a boost to this new phase, in which the commitment to innovation, quality and the diversification of experiences around wine will be reinforced.
Concerts, literature, exhibitions, thematic tastings, and training activities
As Juan Glaría pointed out, after introducing the team that accompanies him in this new stage, “our objective is that Rubicón continues to be a benchmark for quality, identity, and experience, not only as a winery, but as a cultural agent of La Geria.”
The project incorporates new proposals for cultural content and activities linked to wine, such as concerts, literary gatherings, exhibitions, themed tastings, and training activities, with the purpose of enriching Lanzarote's wine tourism offer and strengthening the bond between the winery, the island, and visitors.
The event included a speech by the Councilor for Economic Promotion of the Cabildo de Lanzarote, Nori Machín, who highlighted the importance of generational change, especially in the primary sector. She also emphasized Rubicón's role as a key player in the La Geria ecosystem.
In the same vein, the mayor of Yaiza, Óscar Noda, highlighted Bodegas Rubicón's commitment to the conservation of the landscape and its role in boosting tourism and culture in the municipality, emphasizing its contribution to the balance between tradition, environment, and local development.
The presentation concluded with a musical performance by pianist Alberto Medina and Canarian singer-songwriter Juan Mesa, as a preview of the cultural program that will accompany this stage. All accompanied by the Rosado and Semi-sweet wines of the new vintage.
