This company from Lanzarote is celebrating, since 40 years are not fulfilled every day and therefore they celebrate it in a very special way, with a loyalty campaign for all its clients and followers since last March, which will culminate this coming September 23 with an event at its facilities.
“Back in 1982 our parents and founders, Tito Mesa and Rosa Rodriguez Morera, had a dream called Automóviles Lanzarote that they managed to make come true, and which today has become a great family under the commercial banner of Toyota Lanzarote, our collaborators and all the families on the island who have trusted us during all these years” Pilar Mesa, now executive director of the company, tells us.
With humble beginnings, as they themselves explain, they continue to work day after day with the same enthusiasm as the first day, with a strong interest in improvement and constant training, innovation, excellence in quality and attention to their clients, in addition to responsible management with their environment.
All of this is reflected in their results and in the loyalty that their clients have shown throughout these 40 years, currently becoming one of the leading brands in the automobile sector in Lanzarote despite the difficulties that have arisen along the way, which have not been few, knowing how to adapt at all times not only to the demands of the market, but also to the needs of their clients.
Being passionate about the Toyota brand never goes out of style. Welcome to The Time Machine!
Guacimara Rodríguez, manager of Toyota Lanzarote, explains that “we wanted an emotional, real campaign that reflected what it truly means to feel a Toyota in your hands, in your life, and what that represents for our clients, who for years continue to be loyal to the brand both for their personal and family life, as well as for their working lives, being part of their day to day at work”.
The campaign “Welcome to The Time Machine” reflects the evolution of the Toyota brand over the years, through different stories told by its own clients, who tell us about their experiences.
“We want to convey that tradition and modernity are not at odds, and in this campaign they come together to show that being passionate about your Toyota is something timeless, that when you try it, it will become part of you and your life. For this reason, we wanted to highlight our particular time machine, to remember and relive the past together with all of you, but also to enjoy the present and draw the future of Toyota Lanzarote, because without our clients this project would not have been possible”.
You can consult some of the experiences our clients tell us about in the campaign in the following links:
https://www.instagram.com/p/CeCHeTOOhMJ/
https://www.instagram.com/p/ChIaIZhDrA6/
Thank you to each and every one of the people who have been part of Automóviles Lanzarote in these years.
The management of Automóviles Lanzarote also makes a recognition in this campaign to its collaborators: workshop teams, sales and administration staff, since without them the company's achievements would not have been possible.
The involvement in the day-to-day of the work team, together with the excellent training they receive continuously, means that we can provide the highest quality in service and customer care. In addition, everyone reflects the values that represent the company and that our clients value so much: professionalism, closeness, trust, transparency and quality.
“A great team, a great family, where we make our work our passion, and where together we have continued to water the seed that my parents and founders sowed in their day to become what today we can proudly say, leaders of our sector on the island” comments Pilar Mesa.
You can find the facilities of Automóviles Lanzarote – Official Toyota Dealer for the island on the Ctra. Arrecife – San Bartolomé, 93 in Arrecife. Tel. 928 816 581
