Photos: Sergio Betancort
Adidas held a presentation event on Saturday at 10:00 a.m. at the new store on the island of Lanzarote, located in Puerto del Carmen. To commemorate the opening of this spectacular store, the brand with the three stripes presented to the media and guests the latest technological revolution that is having so much success among runners: Boost technology.
The athlete Chema Martínez, together with the technical advisor Óscar Castro, gave a talk about the new Adidas material and its benefits, starring in a footprint test, shoe demonstration and subsequent filming testing the product. The new technology of the German firm, Boost, is characterized by presenting a revolutionary cushioning system with an unbeatable energy return and great durability, according to Adidas.
Adidas is committed to innovation, and its products are the first to offer users and the general public the most cutting-edge technology for sports practice.
