Arrecife is in fashion and El Corte Inglés proves it. The main commercial distribution group in Spain has set its sights on the capital of Lanzarote, choosing the beauty of its marina for the elaboration of the fashion catalog and promotional spot Summer 2014.
"El Corte Inglés is one of the companies that invests the most money in advertising and, therefore, demands and takes care of the elaboration of its campaigns in detail. Therefore, for us it is a luxury that Arrecife has been chosen as one of the scenarios of the new catalog. It is a great way to promote the modern and cosmopolitan city that it is becoming", emphasizes the Councilor for Tourism, Rafael Juan González.
Thus, with the help of the production company Ventura Films, models such as the American Dan Murphy, considered one of the most attractive male top-models, or the Russian model Masha Philipova, known as the "bikini diva", have posed this Tuesday, April 8, on the sand of Reducto beach, walked along Arrecife Avenue and contemplated the sea from the Islas Canarias Park.
Together with them, Oliver Chesire and Noa complete the cast of international models that will be part of the catalog of photographs and the advertising spot.
For his part, the first deputy mayor, José Montelongo, has expressed his satisfaction for the presence of Arrecife in this important advertising campaign, and stressed that "it is evident that the improvement interventions in our city are bearing fruit and the choice of the Parque Islas Canarias as the setting for a filming is a good example of this".
This is the fourth time that Ventura Films has carried out production services for El Corte Inglés summer campaigns in the Canary Islands and in each of them different corners of the archipelago have been promoted.
In Lanzarote, the photography and video work will be carried out until April 10 and, in addition to the city of Arrecife, other locations have been the Arrecife Gran Hotel, Puerto Calero, the Hesperia Hotel and Famara.
