Tourism of the Canary Islands gives prominence in its latest campaign to the special look that children have to connect with those who travel as a family to the islands.
The initiative 'Views from a meter', launched in Spain, the United Kingdom, Germany, France, Italy and the Netherlands, aims to have the little ones take their particular photographs of their vacations in the archipelago so that their relatives then upload them to social networks.
In addition, some of these snapshots are part of an exhibition that the public company Turismo de Islas Canarias organizes in collaboration with PhotoEspaña in both Madrid and Barcelona.
“Tourists who come with their children are part of a very interesting segment for our destination, as they are not only younger, but also spend up to sixty euros on average more per day than the total number of visitors and are more satisfied with their experience in our land,” explains the Minister of Tourism and Employment of the Government of the Canary Islands, Jéssica de León.
Last year, 72% of tourists who traveled as a family to the archipelago were between 31 and 45 years old, compared to 29% of the total, and made an average daily expenditure at the destination without including the flight of 185.5 euros, compared to 125.7 euros for the group. In addition, during their stay on the islands, they enjoyed more than the average of leisure parks or attractions (33% compared to 15%) and maritime excursions or cetacean watching (17% compared to 12%).
Likewise, they were more satisfied than the group of tourists with their experience in the archipelago, which they considered better or much better than expected in 46%, compared to 42% of the total.
Views from a meter
The campaign, financed with European funds Next Generation EU, “proposes something as simple as it is revealing: that children explore the world at their own pace and height, without instructions, without filters and without poses. In this way, guided only by their natural curiosity, the little ones offer images of our destination loaded with authenticity, surprise and emotion”, explains the Marketing Director of Turismo de Islas Canarias, Elena González.
The objective is for them to take the photographs and for their relatives to share them on social networks with the hashtag #MiradasDesdeUnMetro to be part of this collaborative project. “Through these snapshots we focus on the way the little ones see the world, more authentic and surprising, a look that we lose as we become adults,” adds González.
In addition to 'stories' and 'reels' for Instagram and Facebook and videos for YouTube, a team of 'influencers' specialized in family, plans or photography has joined this initiative. Among them, the actress Patry Montero (765,000 followers on Instagram; Gonzalo & Álex, with @planesbrutales (716,000 followers on Instagram and 197,500 on TikTok); Verónica Sánchez, with @oh.mamiblue (646,000 followers on Instagram) or the journalist Pedro del Castillo (489,000 followers on Instagram and 602,000 on TikTok).
The campaign has a spot that is being projected in cinemas in Madrid, Barcelona, Bilbao and Seville and is also deployed in marquees and personalized mupis with two incorporated cameras that promote user interactivity, who, when approaching, can see the different perspectives of the adult and the child on the same landscape of the islands.
