Tourism of the Canary Islands and the Cabildo of Lanzarote have agreed to integrate the island's website into the official destination portal, through a collaboration agreement that will allow progress in a more coordinated digital tourism promotion model, in which Lanzarote's content will be integrated in an orderly and coherent manner on holaislascanarias.com.
The Minister of Tourism and Employment of the Canary Islands Government, Jessica de León, and the president of the island institution, Oswaldo Betancort, signed the collaboration agreement within the framework of Fitur.
"We continue to advance in a model of public-public collaboration to achieve more efficient promotion, consolidating holaislascanarias.com as the axis of the archipelago's digital tourism ecosystem and as a key tool to offer visitors clear, accessible, and quality information about each of our islands," stated the Minister of Tourism and Employment of the Canary Islands Government, Jessica de León.
With this agreement, Lanzarote joins El Hierro, Fuerteventura, La Palma, and La Gomera, which are already integrated into the portal, thus consolidating a common promotional strategy that respects the identity of each island destination and improves the visitor experience.
In the case of Lanzarote, this integration will allow for improved destination visibility, offer more structured and accessible information to visitors, and benefit from common technological infrastructures and shared criteria for digital quality, accessibility, and multilingualism.
The collaboration model, which will be executed by the public company Turismo de Islas Canarias and the Lanzarote External Promotion Society (SPEL), guarantees that the island retains ownership of its content, domains, and data, preserving its decision-making capacity, while integrating into a more coherent digital ecosystem for the entire destination. In fact, this agreement also reinforces the role of holaislascanarias.com as the central platform for tourist inspiration and information in the archipelago.
For the managing director of Tourism of the Canary Islands, José Juan Lorenzo, "this agreement is one more step in the Canarias Destino strategy, which is committed to a more innovative, digital, and efficient tourism model, based on more integrated, useful, and user-centered digital tourism promotion, as well as aligned with the current challenges of the destination and with a vision for the future of the archipelago".
Finally, the CEO of SPEL-Turismo Lanzarote, Héctor Fernández, stated that "the alliance with Turismo de Islas Canarias represents a qualitative leap in Lanzarote's digital strategy, integrating us into a shared ecosystem that improves the traveler's experience and optimizes public resources. **We gain in technological capacity, in tourism intelligence**, and in brand impact, always maintaining control of the destination's narrative."
The integration of the other islands into the destination's official portal has already begun to yield positive results: in Fuerteventura, organic positioning, meaning the visibility achieved on search engines for free, grew by more than 1,500%. As for La Gomera, the quality of user visits clearly improved, with an increase in the time spent on the page, greater interaction, and a very significant drop in bounce rate. Finally, a few weeks after incorporating La Palma, the data showed clear increases in organic traffic and in sessions with interaction and dwell time.
