The Cabildo of Lanzarote presented this Monday, together with the Interinsular Federation of Small and Medium Enterprises of the Canary Islands (Felapyme), the third edition of the Consume Lanzarote campaign, with the aim of promoting consumption in local commerce. Under the slogan Buy double. Pay half, this initiative will put 9,500 vouchers on sale.
The Councilor for Commerce and Crafts, Aroa Revelo, highlighted the Cabildo's "commitment" to boosting the commercial sector of the island, which generates an "important part of Lanzarote's employment." She detailed that this initiative will inject "more than 570,000 euros" into the business fabric in two months, almost 25% more than the last edition.
In addition, Aroa Revelo wanted to recognize the role of small businesses that act as "the backbone of our territory or the dynamizer of our neighborhoods," even generating synergies with other sectors such as leisure or restaurants.
For his part, the general secretary of Felapyme, Daniel González, reiterated the importance of this project to "support a key sector in the island's economy." In addition, he explained that the campaign seeks to promote the modernization and digital transformation of this field, improve the shopping experience and make Lanzarote's local commerce visible.
Acquisition of bonds
Those interested in benefiting from the Buy double. Pay half campaign may purchase their vouchers from July 22, through the Comume Lanzarote website. Each user may purchase up to a maximum of six vouchers, which will cost 30 euros per unit. In this way, with an expense of 180 euros, each beneficiary will be able to spend 360 euros.
On the other hand, businesses may join the campaign from this Monday, July 1, until August 31. They must fill out the form available on the same website to formalize their participation.
Each affiliated business may redeem "a total of 6,000 euros", through the vouchers acquired by customers, throughout the campaign. The sale and exchange of cards will be open until September 30 or while supplies last.
