Juan Menéndez Granados feels authentic passion for cycling. Known as `Juan Sin Miedo', the specialist in high-difficulty bicycle expeditions, alone, is internationally recognized for traveling almost the entire planet by pedaling.
Sport Zone shares with Juan Menéndez Granados this passion for cycling. That is why they have decided to go hand in hand to encourage all fans to practice it and to equip themselves in the network of establishments of the largest sports chain in Portugal and with an important presence throughout the national territory.
Juan, through the viralization of 11 videos that will be used both in the online environment and on the screens installed in Sport Zone stores, will give us useful tips to enjoy on the bike, its maintenance, its driving and the equipment necessary to practice this sport comfortably and safely. An interactive action is also planned on Twitter so that the users themselves can ask Juan about these issues through the hashtag #TengoUnaPreguntaParaJuan (IHaveAQuestionForJuan)
"It was a good opportunity to share the passion I have felt for the bicycle since I was 14 years old. And if in some way, I can encourage people to do it, then I think it is enough motivation to carry out this collaboration". That's what Juan told us, who, in addition to his passion for cycling, shares values such as honesty, adventurous spirit and the ability to overcome with Sport Zone.
Sport Zone stands out for its aim to bring sport to every corner of the country and to democratize sports practice through a wide range of bicycles and cycling accessories with the best value for money on the market and a close relationship with the sports community through the Internet.
Juan, whose latest feat at the South Pole has earned the recognition of a good part of this sport and fans around the world, has more than 13,000 followers on his social networks, and has recently been nominated for the "Born to be discovery Awards" in the category of 'Breaking the limits'.
Of Portuguese origin, the history of Sport Zone in Spain began in 2008, with the opening of its first store, and with the mission of promoting and democratizing sports practice through the commercialization of sports articles with the best quality/price ratio.
