Dismarex is a leading distributor of beverages, food and hygiene products with more than 30 years of experience in the Canary Islands.
Driven by Grupo Martínez, it was born from the merger of two important distribution companies in the Archipelago, Dialte and CH Morales, which the business holding, through its intercontinental marketing and distribution platform Logimarex, has managed to unite and strengthen thanks to the implementation of its procedures and values through innovation systems and a new globalized vision.
The multi-product distributor is born in and for the Canary Islands with one premise: to be exquisite above all else. For this reason, Dismarex distributes and builds leading national and international brands of recognized prestige as well as Canarian brands, including Estrella Galicia, Marqués de Murrieta, Cervezas Alhambra, Cabreiroá, Heinz, Colhogar, Bodegas Reverón, Bodega Stratvs, Grupo La Rioja Alta, Cervezas 1906, among others.
The CEO of the Martínez Group, José Martínez, said during the company's presentation that "the launch of Dismarex is another example of the company's commitment to evolve towards innovation, quality and sustainability".
Likewise, the General Manager of the Group, Gustavo Rodríguez, who has an extensive professional career in the distribution and retail sector, explained that for the Group this is an important commitment in this sector, which has seen its growth capacity diminished since the beginning of the pandemic due to the closure of more than 30% of the hotel establishments in 2020. However, he indicated: "We want Dismarex to become the distribution company that leads innovation in the sector in the Canary Islands, focused on customer satisfaction. Our objective has been to configure a multi-channel distribution company with a clear and differential value proposition, an exquisite management of resources, a fully updated and innovative product catalog and a premium service".
For his part, José Luis Magaña, the operations director of the Martínez Group, another of the project leaders and expert in the sector, added: "Dismarex is a firm commitment to achieve a new era in distribution in the Canary Islands, based on precision and agility. We reach all the Islands thanks to our extensive commercial and logistics network, and we also have distribution centers in Tenerife, Gran Canaria, Lanzarote and La Palma."
As an added value for the sector and its clients, Dismarex offers unique services and advantages to accompany the success of its clients' businesses, including an expert human team that provides personalized and constant advice on consumer trends, as well as on commercial and sales strategy, point-of-sale marketing and customer service. And in terms of strategy and digital marketing, the distributor offers businesses that need it a design and programming service for websites with digital menus and menus, among others.
