The international top model and actor Pepe Barroso recently traveled to Lanzarote to carry out a photographic report and an audiovisual session that will appear published both in the next spring-summer issue of Risbel Magazine and on the website and social networks of this Spanish magazine specializing in fashion, beauty and male lifestyle.
The Lanzarote Foreign Promotion Society (SPEL-Turismo Lanzarote) states that "it facilitated the work carried out during his stay on the island by the team of professionals of this semi-annual publication in its paper format", belonging to the Zinet Media Group publishing group, which has other publications such as Marie Claire, Muy Interesante, Ser Padres and Muy Historia.
Jameos del Agua, the Cactus Garden, the El Diablo restaurant in the Fire Mountains and Playa Grande and Playa Chica in Puerto del Carmen were some of the scenarios chosen by the publication to carry out its work during this press trip.
"The work carried out will translate into promotion for Lanzarote, whose charms will be reflected both in the audiovisual piece starring Pepe Barroso, which will be disseminated on the web and social networks of Risbel Magazine, and in the fashion editorial and the monographic report on the destination that will appear published in the lifestyle section of its paper format", they highlight from the Cabildo.
The Tourism Promotion Councilor, Ángel Vázquez, points out that “this action is part of a comprehensive strategy aimed at attracting Premium tourists to the island, where we seek to gain visibility in more exclusive, highly segmented media”.
In this sense, Ángel Vázquez highlights “the important impact that starring in an issue of this prestigious magazine dedicated to a very dynamic and attractive market due to its high purchasing power such as fashion will have for the island”.
