In a universe that is increasingly trending towards digitization, it is easy to get the feeling that online advertising is the only effective way to promote a business. Contrary to popular belief, the reality is that we should not underestimate the power of offline marketing to raise awareness and attract customers to a physical business.
Currently, we can find several low-cost strategies that can be implemented to promote a business effectively. Aware that this topic generates some confusion, in this article we will explore some ways to promote a business, both physical and online, to increase our visibility. Using both traditional offline marketing techniques and new options such as VisualLed screens and mupis.
Traditional offline marketing strategies
An effective and economical offline marketing strategy is the distribution of flyers. Flyers are a very economical type of advertising to reach a wide audience and promote the products or services of a business.
Thanks to the advancement of technology, it is possible to print attractive and well-designed flyers with relevant information about our company. Such as location, opening hours, special offers, etc.
Once printed, they can be distributed in busy places such as pedestrian streets, parks, public transport stations and local events.
Another effective way to promote a physical business is through street marketing actions. This strategy requires maximum creativity and originality to capture the attention of any space. Being the main complexity that we can find.
Modern offline marketing options
In addition to everything we have already mentioned, it is also possible to take advantage of technological advances to promote a physical business. An interesting option is to advertise on LED screens located in strategic places in the city. These screens have the particularity that they offer great visibility and allow you to display attractive and eye-catching advertisements.
The main locations where this type of machines are usually used are shopping centers, public transport stations, squares and sports stadiums. By using giant screens, you can reach a large number of people in a short time, increasing the visibility of the business and attracting potential customers.
Mupis, which are advertising panels located in places with a large influx of pedestrians, are also an effective option to promote a physical business. These panels always tend to be located at public transport stops, such as train or metro stations, and in busy commercial areas.
Complementing with an online presence
In addition to these offline marketing strategies, it is important to complement them with a coherent and well-planned online presence.
Among some elements that we cannot ignore, is having an updated website optimized for search engines, and being present in the relevant social networks for the business, some of the keys to help us position our business and amplify the reach of offline strategies and generate a greater impact on the audience.
As we have seen, although online marketing has acquired great relevance, offline marketing is still an effective and economical way to promote a physical business. The distribution of flyers, street marketing actions, advertising on LED screens and mupis are examples of low-cost strategies that can help raise awareness of a business and attract more customers.
