Hiperdino stores on the island of Lanzarote are part of a food waste program promoted by the Dinosol Foundation called Alimentos conVida.
The initiative, in addition to reducing waste in its 80 stores in the archipelago, has a charitable purpose, since all non-marketable products that are suitable for consumption are donated to 31 collaborating social entities. In total, 896 tons of food have already been distributed in the Canary Islands, including fresh products such as fruit, vegetables, meat, fish and bread.
Daily, an auditor and five delivery drivers ensure that the donated food reaches each entity. Specifically, on the island of Lanzarote, the Calor y Café Association, the Flora Acoge Canarian Foundation, the Boluntis Association and Afocada collaborate.
Although the project began two years ago, it has not been until now that the beneficiary entities have announced their satisfaction through a brief questionnaire. This survey yielded positive data and many of them took the opportunity to thank for the launch and execution of the project.
It is the first chain to have a plan to combat food waste, helping 13,331 people every day and anticipating the recently approved Law.
In this sense, the Director of Internal Audit of HiperDino, Cristina Arteaga, assures that "the Draft Law involves all agents in the food chain in improving its efficiency, not only with the immediate purpose of avoiding food waste, but also to encourage a bioeconomy that allows us to use resources in a more sustainable and rational way."
Arteaga adds that "this challenge is not achieved only with good prevention plans, but rather with a correct execution of the planning and procedures by our staff. This, combined with continuous control and support to the stores, has made the Alimentos conVida program respond not only to regulatory changes, but also to the sustainability objectives of the chain."
