In the beginning, making a purchase online was something new, which many distrusted and for which many others did not dare to take the step of making purchases through the computer.
Now? Not only can we find almost any product or service online. It is that this new way of buying has caught on so much that in some cases it would be unthinkable to resort to a physical store.
The problem is that the offer is so wide and varied that no one has time to search for everything that is offered to us.
We have all suffered the presence of commercials. Whether door-to-door or by telephone, they always catch us at the worst time of the day, just when we want to be calm with our family.
Fortunately, this type of practice is coming to an end thanks to the Internet.
The emergence of the online banking product comparator
This is when one of the most useful services of the new electronic commerce makes its appearance: the figure of the online banking product simulator and comparator. These allow us to see at a simple glance the qualities and characteristics of a certain product, as well as its prices in different suppliers. In some cases, they even allow you to make the purchase from their own website.
Airline flights, vacation packages, life insurance, car insurance, mortgages and other banking products... the variety of products we can choose from is increasing, and the responsibility of gathering information no longer falls — entirely — on us as consumers.
However, this rise of comparators is not without controversy: associations such as the OCU criticize that, in the case of insurance, these pages "neither find everything nor find the cheapest". Associations like this recommend that we call the insurers directly, using the websites only to get an idea of the prices.
Anyway, although the advantages of these portals are undeniable, it is not recommended that we entrust ourselves to them without assessing other options. There are cases — few — in which it is preferable to entrust oneself to a professional in a physical establishment.
